When working in a digital landscape it can be hard to make your website stand out and be seen by the target audience. Using SEO, you can make your website more likely to be found, thereby making your audience more likely to find it. But how does one make a website that is SEO friendly? Here are 5 ways to make your website reach more people using SEO.
- High Quality: Lowering the influx of content and updates in order to only produce high quality content can be very important, so long as it happens regularly. Constantly producing high quality content will be more beneficial to an overwhelming amount of low-quality content.
- Multimedia: Adding multimedia can greatly increase engagement and SEO. People enjoy looking at photos and watching videos, and these things will improve a user’s relationship with the website and increase SEO.
- Blog: Having a blog can be a great source of content for your website. Since not every part of your website needs to be constantly updated, a blog can be a great source of high-quality content that increases SEO.
- Usable Links: Having usable links will increase SEO and having dead links will decrease SEO more than having no links. Make sure any hyperlink on your website leads somewhere, because links that lead to an error page will decrease SEO.
- Keywords: Researching keywords and using them on your website can help increase SEO. Homing in on the keywords that your website is known for and then capitalizing on those phrases can greatly improve SEO of your website.
- Website Optimization: A website that is clunky on either desktop or mobile is not optimized for search engines. Making sure that your website is running smoothly and is formatted properly can do wonders for basic SEO.
While there are dozens of things that can increase SEO, these basics are a great place to start. Having an attractive, functional website that regularly releases quality content is an excellent start to optimizing your website for search engines.
