Venturing into the restaurant business requires effective marketing strategies. Restaurants are characterized by stiff competition. Irrespective of how great your product maybe, if you lack the means of marketing it to the masses, you will never succeed.
If you are looking for efficient yet affordable means of marketing your outlet, consider the following:
Coupons – Bring customers back to your restaurant by issuing out coupons to all first-time customers. The offer should come with no conditions and should be redeemable within the next five months. Measure the restaurants results and make any necessary modifications to bring in business.
Cut costs – Even during the peak season, it literally pays to take time and review your restaurant’s operating costs every six months. This is the most basic means of increasing your bottom-line. Eliminate your worst-performing dishes and create a special menu of dishes that sell more.
Birthday Celebrations – Birthdays present the most opportune moment to send out personalized offers. Of all the occasions, birthdays are the most effective means of marketing a restaurant. To get started, ensure to collect all the birthday and contact information in your exit surveys.
Referral Gist Certificates – Implementing this marketing strategy will increase your restaurants‘ customer numbers in no time. At the end of each meal, give happy clients three different gift certificates with a certain amount off for their next meal at the outlet.
These tactics have been tested and have yielded remarkable results. Try them out and see for yourself. You can use a combination of more than one tactic for even better results.
