Venturing into the restaurant business requires effective marketing strategies. Restaurants are characterized by stiff competition. Irrespective of how great your product maybe, if you lack the means of marketing it to the masses, you will never succeed. If you are looking for efficient yet affordable means of marketing your outlet, consider the following: Coupons – Bring customers back to your restaurant by issuing out coupons to all first-time customers. The offer should come with no conditions and should be redeemable within the next five months. Measure the restaurants results and make any necessary modifications to bring in business. Cut costs...